Mass Media and Health: Examining Media Impact on Individuals and the Health Environment [Hardcover]

Preface

Chapter 1: The media environment, U.S. health and the media-health effects matrix

Section 1 Introduction

Chapter 2: Health information online  Building a web to improve health behavior

Chapter 3: Tobacco advertising  The paradox of marketing to shorten customers lives

Chapter 4: Predictable negative effects  Marketing alcohol misuse and abuse

Chapter 5: Take a pill for better health  Direct-to-consumer prescription drug advertising

Chapter 6: Fun and glamour through smoking, drinking and drugs  Entertainment media portrayals of substance use

Chapter 7: Do the media make us fat? Advertising and entertainment portrayals of food, nutrition and exercise

Chapter 8: Showing us what we should (and cannot) be  The mass media mirror and body image

Chapter 9: Lust, love and romance with few consequences  Media portrayals of sex

Chapter 10: The mean and scary media world  The impact of media violence

Chapter 11: Reporting on health for better or worse  News media effects on knowledge, beliefs and behaviors

Chapter 12: Peer-to-peer health  The good and bad news about Facebook, Instagram, blogs and other social media

Section 2: Policy-level effects introduction

Chapter 13: How health news can affect non-news consumers  News media and health policy

Chapter 14: Focusing the spotlight on problems upstream  Media advocacy to influence policy

Chapter 15: Big spenders in the marketplace of ideas  Political issue advertising effects on health policy

Chapter 16: Media effects on health  What we still need to know

Mass Media and Health: Examining Media Impact on Individuals and the Heallãš