They are maxims of the successful corporate leader: good managers always focus on their companies, never on themselves; good managers view themselves as being servants to, rather than masters of, the whole; and good managers run their businesses with the goal of achieving long-term success, not as if their companies were short-term profit-generating machines. In this collection, Fredmund Malik and Farsam Farschtschian focus on one exemplary manager: Helmut Maucher, the former Nestl? CEO who turned his company into a powerful global enterprise without being distracted by passing fads. The resulting booka combination of interviews, essays, and other works by Maucheroffers a unique exchange of ideas between three of the worlds corporate management pioneers.
Helmut Maucherbuilt Nestl? into the worlds largest food company. Since his retirement, he has been honorary president of Nestl? AG.Fredmund Malikis a management theorist, entrepreneur, and best-selling author. He is founder and chairman of Malik Management, the worlds leading knowledge organization for integrated management systems based on the science of cybernetics.Farsam Farschtschianis director of Deutsche Bank, where he is responsible for strategic advice to international entrepreneurs and key clients from Europe, the Middle East, and Africa.
Preface by Farsan Farschtschian
Part 1
Introduction by Fredmund Malik
Good management – Good Food, Good Life
Part 2
From Helmut Maucher’s Speeches, Publications and Interviews
Editorial note
Corporate Policy, Corporate Management and Organization Policy
Human Resources and Management Policy
Sustainability and Value Orientation
Research and Innovation
Acquisitions
Marketing, Advertising and Communication