Media on the Move Global Flow and Contra-Flow [Hardcover]

Media on the Moveprovides a critical analysis of the dynamics of the international flow of images and ideas. This comes at a time when the political, economic and technological contexts within which media organisations operate are becoming increasingly global.

The surge in transnational traffic in media products has primarily benefited the major corporations such as Disney, AOL, Time Warner and News Corporation. However, as this book argues, new networks have emerged which buck this trend: Brazilian TV is watched in China, Indian films have a huge following in the Arab world and Al Jazeera has become a household name in the West.

Combining a theoretical perspective on contra-flow of media with grounded case studies into one up-to-date and accessible volume, Media on the Moveprovides a much-needed guide to the globalization of media, going beyond the standard Anglo-American view of this evolving phenomenon.

Part I: Contextualising Contra-Flow 1. Mapping Global Flow and Contra-Flow  2. Diasporas and Contra-Flows Beyond National Centricism  3. Thinking Through Contra-flows: Perspectives from Post-colonial and Transnational Cultural Studies  Part II: The Non-Western Media in Motion 4. Contra-Flow or the Cultural Logic of Uneven Globalization: Japanese Media in the Global Agora  5. Bollywood and the Frictions of Global Mobility  6. Brazil and the Globalization of Telenovelas  7. Challenger or Lackey? The Politics of News on al-Jazeera  Part III: Regional Perspectives on Flow and Contra-Flow  8. The Rising Korean Wave: Korean Media Go Global  9. South Africa as a Regional Media Power  10. Flows and Contra-Flows in Transitional Societies  11. Facing the Challenge of Global Competition: Chinese News in Transition&nl£8