Media, Sports, and Society [Paperback]

Media, Sports and Society provides a foundation for research on the communication of sports. The volume is framed by a seminal article outlining the parameters of the communication of sports and pointing to major issues that need to be addressed in the relationship between sports and media. Contributors examine the theoretical, cultural and historical issues, the production of media sports programming, its content and its audience. Individual chapters include a discussion of the spectacle of media sports, a comparison of Super Bowl Football and World Cup Soccer, a consideration of the spectators' enjoyment of sports violence, the rhetoric of winning and the American dream, and a fascinating examination of gender harmony and sports inMedia, Sports and Society provides a foundation for research on the communication of sports. The volume is framed by a seminal article outlining the parameters of the communication of sports and pointing to major issues that need to be addressed in the relationship between sports and media. Contributors examine the theoretical, cultural and historical issues, the production of media sports programming, its content and its audience. Individual chapters include a discussion of the spectacle of media sports, a comparison of Super Bowl Football and World Cup Soccer, a consideration of the spectators' enjoyment of sports violence, the rhetoric of winning and the American dream, and a fascinating examination of gender harmony and sports inPART ONE: OVERVIEWS
Media, Sports, and Society - Lawrence A Wenner
The Research Agenda
Media Made Sport - Robert W McChesney
A History of Sports Coverage in the United States
Cultural Studies and the Sports/Media Complex - Sut Jhally
PART TWO: THE MEDIA SPORTS PRODUCTION COMPLEX
Sports Programming - Susan Tyler Eastman and Timothy P Meyer
Scheduling, Costs, and Competition