Mediating Presence: Immersive Experience Design Workbook for UX Designers, Filmmakers, Artists, and Content Creators [Hardcover]

This book?provides the foundation for a broader understanding of the impact of XR as the next medium. The methods presented draw from a wide range of disciplines and professional practice to provide a practical guide.

Peter (Zak) Zakrzewski and David Tam?s go beyond the hype to deliver a long-overdue critical and robust methodology for creating a 'better human+computer ecosystem.'  Comprehensive, well-researched, and drawn from practical experience, this is not only a 'how to' make but a 'how to think about' book that helps practitioners to deeply leverage the full range of expressive affordances offered by immersive tech.

Celia Pearce, Professor of Game Design, XR and game designer and author of PLAYFRAMES and Communities of Play

Introduction 

Section I: What is Immersive Media?

Section II: What is XRXD: Designing Immersive Experiences

Section III: Discovery and Pre-Suasion                

Chapter 01 Your Purpose: Developing Your Project Vision                

Chapter 02 Understanding Your Audience                

Chapter 03 Developing Your Value Hypothesis

Section IV: Ideation and Inscription    &alC?