MediaWriting: Print, Broadcast, Online, and Public Relations [Paperback]

Preface: Introduction to MediaWriting

1. Communication Theory and News Values

2. Ethical Decisions in Writing and Reporting

3. Legal Considerations in Media Writing

4. Fundamentals of Writing and Editing

5. Communications Challenges in the Digital Age

6. Crafting Leads and Observing Style

7. Writing and Reporting the News

8. The Art of Interviewing

9. Research from Documents and Other Sources

10. Using Quotations and Sources in News Writing

11. Feature Writing

12. Preparing Broadcast Copy

13. Reporting for Radio and Television

14. Preparing News Releases

15. Writing for Organizational Media

16. Advocacy and Speech Writing

Index

Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing.

Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing.

Drawing on a wealth of real-world examples and featuring helpful How To boxes throughout, MediaWriting explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets.

Expanded and updated throughout, this sixth edition features:

• A look at how journalists and PR practitioners use and write for social media platforms such as X and Facebook;
• Tips for better web writing, research, interviewing, and headline writing across multiple media platforms, including covering breaking nlã)