Microeconomics [Hardcover]

About the book

 

An applied approach to micro

• Examples. This text incorporates over 100 real-world examples into the flow of the text (rather than as segregated boxed features) to highlight the application of microeconomics to real managerial and public policy decisions. New and updated examples include:

• Taxicab markets that include the entry of ride-share services like Uber and Lyft (Chapters 9 and 13).
• Teslas new battery factory (its Gigafactory), and how scale economies will reduce the cost of batteries for electric cars (Chapter 7).
• A merger policy (Chapter 10) and Auto Parts Cartel (Chapter 12).
• The pricing of this textbook (Chapters 1 and 12).
• Consumers use of credit card debt (and apparent willingness to pay extremely high interest rates), and their decisions to join and use health clubs (Chapter 19).

 

Provide engaging and up-to-date content

• Chapter on behavioral economics incorporates findings from psychology into descriptions of how consumers and firms make decisions, so that students can see how real-world consumers and firms behave (Chapter 19).

Also available with MyLab Economics