The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World [Paperback]

Its a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges. These factors, together, are spreading many marketers too thin, keeping them from operating as the thoughtful, strategic leaders they were called to be.

In The Mindful Marketer, Lisa Nirell explains the need for a shift. She shares timeless mindfulness strategies that can help marketers at all levels regain their focus, stay more calm, communicate persuasively, and improve decision making. Through many recent examples and CMO stories, she also explains how organizations everywhere can help their employees thrive at work.

Section 1 1. Why CMOs Are Facing Extinction Ten troubling trends provide a unique opportunity for marketing leaders to change course and adapt. 2. The Dark Side of Data Democracy The Web fosters a level of transparency that we have never seen. Who can youand your customerstrust? 3. Going DIM: Can You See (or Hear) Me Now? The pervasive Digital Intrusion Movement (DIM) tempts us to let technology dictate our every move. What unique, fleeting life experiences are we missing? 4. Return on Marketing Investments: A Flight Risk? Expanded budget authority does not give marketing leaders license to fly at unsafe speeds. Here are 3 common obstacles. 5. Big Data, or Big Disappointments? Analytics could miss half of what customers are saying online. Where is the balance between data and wisdom? 6. Marketing and Sales: A Hard Landing 3 areas create the most friction between sales and marketing: Data, Roles, and Content. 7. Multitasking Mashups and Mishaps Information overload and multitasking erode productivity and quality of life. Here's the research to prove it, and ways to eradicate these habits. Section 2 8. Find Your Inner Marketing Guru to Make Better Decisions Experts encourage marketers to do more, I suggest ylót