The Mindful Marketer How to Stay Present and Profitable in a Data-Driven World [Paperback]

As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.Section 1 1. Why CMOs Are Facing Extinction Ten troubling trends provide a unique opportunity for marketing leaders to change course and adapt. 2. The Dark Side of Data Democracy The Web fosters a level of transparency that we have never seen. Who can youand your customerstrust? 3. Going DIM: Can You See (or Hear) Me Now? The pervasive Digital Intrusion Movement (DIM) tempts us to let technology dictate our every move. What unique, fleeting life experiences are we missing? 4. Return on Marketing Investments: A Flight Risk? Expanded budget authority does not give marketing leaders license to fly at unsafe speeds. Here are 3 common obstacles. 5. Big Data, or Big Disappointments? Analytics could miss half of what customers are saying online. Where is the balance between data and wisdom? 6. Marketing and Sales: A Hard Landing 3 areas create the most friction between sales and marketing: Data, Roles, and Content. 7. Multitasking Mashups and Mishaps Information overload and multitasking erode productivity and quality of life. Here's the research to prove it, and ways to eradicate these habits. Section 2 8. Find Your Inner Marketing Guru to Make Better Decisions Experts encourage marketers to do more, I suggest you need to be more. These 7 mindfulness precepts will help. 9. Western Mindfulness: A Brief Journey These mindfulness practices provide true refuge when we lose our balance and focus. Which one resonates with you? 10. Five Timeless Qualities of Mindful Marketers Acceptance, aliveness, articulate, aggregation, and adaptablethe traits that help you find your true nature and Inner Marketing Guru. 11. Personal Energy Management Personal energy lsA