The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition. From tech pioneers Google and Airbnb, to retail giant Whole FoodsMissionshows how business is changing people's lives through the power of purpose, culture and campaigning. Uncover the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates.
"Missionshows how purpose has become essential to today's business leaders. Capitalism can best flourish if based on new, ethical and socially-motivated foundations and this book shows why purpose-driven businesses are winning out, and acting as a force for good in society." —John Mackey, founder, Whole Foods
"This book shows how companies are able to define, build and communicate their purpose in order to prosper." —Joe Gebbia, Co-founder and Chief Product Officer, Airbnb
"Michael Hayman and Nick Giles blow apart traditional theories of business success in this landmark title on how to make it as a modern-day entrepreneur." —Elitebusiness
"Good things happen when you are in their vicinity. I recommend them highly." —Alain de Botton onSeven Hills
Michael HaymanandNick Gilesco-founded Seven Hills, the 'Best Corporate Consultancy in the world' (Holmes Report). Michael is a co-founder of StartUp Britain, Chairman of Entrepreneurs at Coutts and an Honorary Fellow at the University of Cambridge Judge Business School. Nick works closely with high growth firms in the UK, US and Asia. He is an ambassador for the Hong Kong government's venture programme, and an advisory board member of Tech London Advocates.
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![Mission: How the Best in Business Break Through [Paperback]](/itemImage/2/6/1/6/2_6875217.jpg "Mission: How the Best in Business Break Through [Paperback]")