Modern Concepts of the Theory of the Firm: Managing Enterprises of the New Economy [Hardcover]

This volume contains the results of the International Conference on Man? aging Enterprises ofthe New Economy by Modem Concepts ofthe Theory ofthe Firm , which took place in Hagen from 12-14 December 2002. The conference was organised jointly by the FernUniversit?t in Hagen and the Erich-Gutenberg-Arbeitsgemeinschaft in Cologne. The Deutsche For? schungsgemeinschaft, the FernUniversit?t and the M?rkische Bank in Hagen provided generous financial support for the conference, and in fact enabled its implementation and the publication of this record of the pro? ceedings. We would like to express our gratitude to the sponsors for their support. The aim of the conference was the exchange of academic experience with regard to new approaches to, and extensions of, the theory of the firm that can be used to solve the problems of New Economy companies. The starting point was the practical experience that the owners and managers of New Economy companies paid too little attention to functional company controls in the general euphoria regarding future economic trends and that because of this the enterprises got into difficulties or were faced with threats to their survival. These control deficits were detected equally in the areas of sales, production, personnel planning, organisation and finance and in the arrangement of management and control structures. Deficiencies in company evaluations and accounting led to investors experiencing se? vere disappointment on the loss of their invested capital.Section 1: Corporate Governance.- Corporate Governance  Large and Small Corporations, Agents, Principals, Competitors.- A New Management under IT Revolution in Japan.- Section 2: Marketing.- Relative Advantages of E-Business Start-Ups versus Integrated Units of Bricks-and-Mortar Companies.- E-Business Performance: A Latent Class Examination.- Success Factors of Internet-Based Business Models.- From the Old Economy towards the New Economy: Managing the Transformation from the Marketing l³3