Modern Fashion Traditions Negotiating Tradition and Modernity through Fashion [Hardcover]

Modern Fashion Traditionsquestions the dynamics of fashion systems and spaces of consumption outside the West. Too often, these fashion systems are studied as a mere and recent result of globalization and Western fashion influences, but this book draws on a wide range of non-Western case studies and analyses their similarities and differences as legitimate fashion systems, contesting Eurocentric notions of tradition and modernity, continuity versus change, and 'the West versus the Rest'.

Preconceptions about non-Western fashion are challenged through diverse case studies from international scholars, including street-style identity in Bhutan, the influence of Ottoman cultural heritage on contemporary Turkish fashion design, and an investigation into the origins of the word 'fashion' in Chinese. Negotiating tradition, foreign influences and the contemporary global dominance of Western fashion cities,Modern Fashion Traditionswill give readers a clearer understanding of non-Western fashion identities in the present.

Accessibly written, this ground-breaking text makes an essential contribution to the study of non-Western fashion and will be an important resource for students of fashion history and theory, anthropology, and cultural studies.

M. Angela Jansenis an independent fashion anthropologist based in Brussels, Belgium. Her publications includeMoroccan Fashion: Design, Tradition and Modernity(Bloomsbury, 2014).

Jennifer Craikis professor and head of the Fashion Discipline at Queensland University of Technology, Australia. Her publications includeUniforms Exposed: From Conformity to Transgression(Berg, 2005) andFashion: The Key Concepts(Berg, 2009).

1. Introduction
M. Angela Jansen, London College of Fashion, UK, and Jennifer Craik, Queensland University of Technology, Australia

PART I: FASHION HISTORY REVISED

2. Neither East nor West: Japanese Fashion in ModernitylÃj