The idea of branding began as a simple?solution for a person to know their cattle from?the neighbor's. Today it's about evoking an?emotion so strong that a customer wants to buy?from you versus anyone else in your space.?This book helps distill down the pieces necessary?to create that one-of-a-kind, gotta-have-it brand.
![Moo-Lah-Gy: Uncovering The Secret Cash Cow Hidden In Your Brand [Paperback]](/itemImage/2/2/8/1/2_3768885.jpg "Moo-Lah-Gy: Uncovering The Secret Cash Cow Hidden In Your Brand [Paperback]")