The Mouse that Roared: Disney and the End of Innocence [Paperback]

How are children-and their parents-affected by the world's most influential corporation? Henry A. Giroux explores the surprisingly diverse ways in which Disney, while hiding behind a cloak of innocence and entertainment, strives to dominate global media and shape the desires, needs, and futures of today's children.

Henry A. Giroux and Grace Pollock's revised and expanded edition ofThe Mouse That Roared: Disney and the End of Innocencepresents tools, key concepts and analyses, and the context to provide a critical pedagogy of all things Disney. The author's dissection of the Disney Empire shows that it is not only selling entertainment and related products but a way of life and value system that the authors critically unpack. This is a valuable resource for all parents, teachers, and those interested in cultural studies of contemporary culture. Douglas Kellner, UCLA; author of Media Culture and Media Spectacle and the Crisis of Democracy

The Mouse That Roared: Disney And The End of Innocenceby Henry A. Giroux and Grace Pollock sets a new standard for the study of Disney and popular culture. It offers new lens to understand the merger between corporate power and corporate culture while unveiling the insidious educational force of pre-packaged culture. This brilliant book should be read by every parent, educator, and youth. Donaldo Macedo, University of Massachusetts, Boston

Disney productions carry important cultural authority but until now we have lacked sure-footed guides to unpack the consequences when Disney products get embedded in everyday play, learning, and growing up. Now Henry Giroux and Grace Pollock in their revised and expanded edition of Giroux's pioneering study give us the tools with which to talk back to Disney's world. These tools are especially welcome because other ways of talking back to consumer culture have been relentlessly closed down by neoliberals. This book offers a crucial intervention in cultural politlã-