Pairing significant research with primary documents,
Moviegoing in America charts the evolution of film exhibition and reception as a function of changing patterns of American community, identity, consumption, and the fabric of everyday life.
Moviegoing in America is an important, groundbreaking book. -- The Moving Image
Waller assembles an impressive collection that should become a key resource in the teaching of film exhibition history. -- Screen
List of Illustrations.
Acknowledgments.
Introduction: A Century at the Movies: Gregory A. Waller.
Part I: Capturing an Audience, Creating a Business: 1896–1916:.
Introduction.
1. Introducing Cinema to the American Public: The Vitascope in the United States, 1896–7:Charles Musser.
2. From Rum Shop to Rialto: Workers and Movies: Roy Rosenzweig.
3. Cheap Amusements (1908): John Collier.
4. Some Picture Show Audiences (1911): Mary Heaton Vorse.
5. Motion-Picture Work (1911): David Hulfish.
6. Hints to Exhibitors (1908): W. Stephen Bush.
7. Handling the Visitor (1909): Moving Picture World.
8. Posteritis (1910): F. H. Richardson.
9. Swelling the Box Office Receipts (1911): George Rockhill Craw.
10. The Murder of Othello (1911): H. F. Hoffman.
11. Projection (1912): F. H. Richardson.
12. The Regulation of Motion Picture Theaters (1912): Boyd Fisher.
13. Architectural Treatment of the Moving Picture Theatre (1914): Aymar Embury II.
Part II: Palatial Palaces and Everyday Practiceslû