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My Life in Advertising and Scientific Advertising [Paperback]

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Category: Books (Business & Economics)
Author: Hopkins, Claude
Author: Hopkins, Claude
ISBN-10: 0844231010
ISBN-10: 0844231010
ISBN-13: 9780844231013
ISBN-13: 9780844231013
Publisher: McGraw Hill
Publisher: McGraw Hill
Binding: Paperback
Binding: Paperback
Pub Date: 01-Jun-1966
Pub Date: 01-Jun-1966
SKU: 0844231010-11-SPLV
SKU: 0844231010-11-SPLV
Item ID: 100232599

Seller: ShopSpell
Ships in: 2 business days
Transit time: Up to 5 business days
Delivery by: Jul 13 to Jul 15
Notes: Brand New Book. Order Now.

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.