Name, Image, and Likeness Policies: Institutional Impact and States Responses [Paperback]

1. Introduction to the world of NIL in college athletics  2. Sports, civic pride, and the rapid spread of NIL policy in the U.S.  3. A comprehensive review of state NIL policies: Trends, missteps, and connections to policy adoption  4. Implementing NIL: Administrative discretion, ethics, and skills in a changing college sports landscape  5. NIL as a neoliberal policy: The rise of sport capitalism and its connection to marketing, pay-for-play, and third-party involvement in college sports  6. Moving forward with NIL

This book examines the path that name, image, and likeness (NIL) has taken in the first years of the policy, how the expansion has led to differing approaches across state and universities, and how administrators in selected states are dealing with the rulemaking power they have.

This book examines the path that name, image, and likeness (NIL) has taken in the first years of the policy, how the expansion has led to differing approaches across state and universities, and how administrators in selected states are dealing with the rulemaking power they have.

After an introduction contextualising how NIL policies have impacted the administrative approach at institutions, the remaining chapters focus on how NIL has altered the role of compliance offices and administrators tasked with monitoring academic and financial activity in athletic departments. Chapters leverage theories of policy diffusion and implementation to offer context on the topics from administrative and policy perspectives, while also examining how entrepreneurs are both using the policies to advance the status of the athletic arms of their institutions while dealing with these compliance struggles. The authors conclude with a discussion of an unsettled policy landscape and whether stricter guidelines are on the horizon.