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The Narrative Edge: Authentic Storytelling that Meets the Moment [Hardcover]

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  • Category: Books (Business & Economics)
  • Author:  Berger, Rod
  • Author:  Berger, Rod
  • ISBN-10:  1394331290
  • ISBN-10:  1394331290
  • ISBN-13:  9781394331291
  • ISBN-13:  9781394331291
  • Publisher:  Wiley
  • Publisher:  Wiley
  • Pages:  256
  • Pages:  256
  • Binding:  Hardcover
  • Binding:  Hardcover
  • SKU:  1394331290-11-SPLV
  • SKU:  1394331290-11-SPLV
  • Item ID: 106911080
  • List Price: $28.00
  • Seller: ShopSpell
  • Ships in: 2 business days
  • Transit time: Up to 4 business days
  • Delivery by: Sep 28 to Sep 30

Discover the potential of a compelling storyand how to craft onewith expert help from an experienced storyteller

In The Narrative Edge: Authentic Storytelling that Meets the Moment celebrated writer, interviewer, and speaker Dr. Rod Berger delivers an inspiring and practical discussion about the rebirth of stories in our society's collective consciousness. The author explains how great stories are woven into corporate strategy, educational curricula, social media platforms, and more, and how to tap into those stories to connect with your audiences.

You'll learn about how to tell your own storyrather than leave it to be told by someone elsevalidating your presence and authenticating your own unique experiences. You'll also discover a one-of-a-kind tapestry of characters, ideas, and themes that combine to highlight the singular power and potential of story.

Inside the book:

  • Cautionary advice about the negative impact of grievance and envy in our stories, and how you can replace them with inspiration and courage
  • The art and science of finding the Story of You, and the untapped potential of authenticity
  • How stories often tell a tale that's different from what we initially intended


Perfect for young people and professionals interested in finding inspiration for the next part of their lives, The Narrative Edge is also a must-read for managers, executives, and other business leaders interested in connecting more deeply with their followers and employees.

Foreword ix

Preface xiii

Introduction 1

Chapter 1 Origin Stories: The Relationship We Have with the Story of Us 7

Chapter 2 Love Stories: Falling in Love Again with the Stlƒ

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