Natural Capitalism The Next Industrial Revolution [Paperback]

On its first publication 10 years ago, Natural Capitalism rocked the world of business with its innovative new approach - an approach that fused ecological integrity with business acumen using the radical concept of natural capitalism.This 10th-anniversary edition features a new Introduction by Amory B. Lovins and Paul Hawken which updates the story to include the successes of the last decade. It clearly sets out the path that we must now take to ensure the future prosperity of our civilisation and our planet.New Introduction by Amory B. Lovins and Paul HawkenThe Next Industrial RevolutionHypercars and NeighbourhoodsWaste NotThe Making of the WorldBuilding BlocksDesigning Whole SystemsMuda, Service and FlowCapital GainsFilaments of NatureFood for LifeAqueous SolutionsClimate - Making Sense and Making Moneymaking markets workHuman CapitalismOnce Upon a Planet'This is a huge deal'Bill Clinton'An analysis of how capitalism would work if the world's 'natural capital' were properly valued, resulting in a drastic reduction in resource use by industrialised countries'The Financial Times'A powerful, visionary statement by three of the world's leading consultants on the greening of business'The Times Higher Education Supplement'If any book can be said to usher in a hopeful new age, it's this'Jonathon Porritt, Director, Forum for the Future'Leaves every reader with the hope that the old battle between business and the environment can reach a peaceful and constructive conclusion'Frances Cairncross, The Economist'The whole concept of natural capital manages to be both pragmatic and idealistic which, in my book, adds up to inspirational'Anita Roddick, The Body Shop International'This is smart, strategic thinking'The Independent'Includes a wealth of real examples...The authors provide a boldly practical way forward'The Times'Points the way to a world where the profit motive and social responsibility march hand in hand' John Quelch, Dean, London Business School'This book is awash lc