Navigating Digital Disruption: Strategies for sustainable business management [Paperback]

The digital revolution has significantly transformed the global business landscape. As digital technologies continue to disrupt traditional business models, organizations across sectors are compelled to rethink their strategies for growth, resilience, and sustainability. The convergence of innovation, artificial intelligence, big data, blockchain, and digital marketing has not only created new avenues for competitiveness but also brought forth complex challenges for businesses aiming to stay relevant in a rapidly evolving ecosystem. This book, Navigating Digital Disruption  Strategies for Sustainable Business Management, is a scholarly compilation of selected research papers presented at the International Conference on Advanced Research in Digital Age (ICARD-25) held at BIITM, Bhubaneswar. The contributions in this volume stem from rigorous academic inquiry and practical insights, aimed at offering a roadmap for managing digital trans?formation while ensuring sustainability.

his book, Navigating Digital Disruption  Strategies for Sustainable Business Management, is a scholarly compilation of selected research papers presented at the International Conference on Advanced Research in Digital Age (ICARD-25) held at BIITM, Bhubaneswar.

Dr. Dhananjay Beura

Dr. Dhananjay Beura is working as a professor in Marketing with BIITM, Bhubaneswar, having 22 years of experience. He has completed B.Pharma, PGDM and PhD in Marketing along with PGDM in digital Marketing from Purdue University, USA. He has developed his interest in core areas of marketing like Consumer Behavior, Brand management, Digital marketing & published many articles in international journals. He is also engaged in consulting activities related to strategic advisory with some of the Indian companies and advertising agency. There are eight trademark registered brands and two patent into his credit and few more in the pipelilÓ*