Negotiating Europe EU Promotion of Europeanness since the 1950s [Hardcover]

The book explores the promotion of Europeanness, which aims to arouse feelings of belonging to the European Union. It demonstrates that the promotion of Europeanness at the EU level does not constitute an overarching identity policy that imposes a homogenous interpretation of European identity. Rather, it is a process of negotiation in which various entrepreneurs of Europeanness within and outside the EU institutions invent and communicate representations of Europe. Both the negotiation and the multilayered representations of Europe that it produces are investigated through three case studies: the academia and the historians, European heritage, and the iconography of the euro.Tintroduction 1. Identity, Culture And Political Symbolism In The European Integration Process: A Brief Account Of The Literature 2. Negotiating The Representation Of Europe: The EU And The Non-Institutional Actors 3. Chronology, Method And Sources 4. Structure Of The Book The European Commission's Action In The Academic And Historical Fields I. The Jean Monnet Action: 'Europe In The University Programs' 1. Background: Birth Of The University Information Policy 1.1. The Universities: A Specific Target Of European Information 1.2. The First Initiatives In The Academic Milieu 1.3. The Promotion Of European Studies: The French Case And The Role Of Emile No?l 2. The Jean Monnet Action: An Initiative Of The University Information Unit Of The DG X In Partnership With The Academic Actors 2.1. European Chairs: An Old Concept Re-Launched In 1987 2.2. The Project Of European Chairs: An Initiative Of The Commission& 2.3. &Which Involved At An Early Stage University Actors 3. Launching The Jean Monnet Action: The Institutional Process 3.1. Presenting The Project To The European Commission 3.2. The EP: A Reliable Ally 3.3. The Approval Of The Council And The Battle Of The Budget 4. The Development Of The Jean Monnet Action 4.1. A Mediator Between The European Commission And The Universities: The European UnlƒT