New Approaches to Discourse and Business Communication [Hardcover]

A collection of new studies of the role of discourse in communication in business and other professional fields, offering a multidisciplinary approach and providing a number of representative perspectives to the different theoretical and methodological traditions that characterize this subject.List of Tables, Figures and Pictures Acknowledgements Notes on Contributors Discourse and Business Communication: An Introduction; P.Cap Critical Discourse Analysis and Change in Management Discourse and Ideology: A Transdisciplinary Approach to Strategic Critique; N.Fairclough On the Globalisation of Consumer-Oriented Practices and Attitudes in the Internet; C.A.M.Gouveia Stages in Business-To-Business Brochures; M.Sobhie Toward Dialectic Discourse in Advertising: Mcdonalds, Adbusters and the Subvertising of Corporate American Culture; P.Bick The Unofficial Goals of Business Speeches; D.Van De Mieroop Shaping the Corporate Reputation of Powderject Pharmaceuticals Plc: A Text-Based Analysis; Y.Mclaren & C.Gurau When Media Information Becomes a Business: The Case of TV-Debates; M.Burger A Discourse-Analytic Construal of the Function of Message in Language of the Law; P.Cap Conflict-Softening in Thai-Japanese Business Discourse; U-M.Kardkarnklai The Co-Construction of the Transition Relevance Place in a Brazilian Consumer's Product Safety Commission Meeting: Some Structural Properties of Institutional Interaction in a Conflict Situation; P.Cortes Gago & S.Bittencourt Silveira The Composition of a Participative View for the Management of Organizational Communications; M.Leite de Oliveira & J.R.Gomes Da Silva 'What Alter Says and Ego Hears': A Discourse-Based Analysis of Control, Trust and Information in a Professional Organization; F.Alvarez-Pompilius Technological Objects Through Discourse: A Case Study from the Field of Telemedicine; A.Bruni & L.L.Parolin Chunks in Meetings; L.Barbara & T.Berber Sardinha Gesture and the (Workplace) Imagination: What Gesture l³,