Online Marketing for Busy Authors A Step-by-Step Guide [Paperback]

If You Want People to Read Your Book,
Writing It Is Only the Beginning

There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing?

Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke’s expert advice, authors can conquer the Internet and still get their next manuscript in on time.Foreword by S.C. Gwynne
Introduction
Phase 1: Getting Organized
1 Personal Branding 101
2 You Gotta Dream Big
3 Know Thy Reader
4 Get Real With Your Goals
5 Best Advice in the Business
6 Your Priority List
Phase 2: Turning Your Thinking Into Action
7 Your Online Marketing Plan
8 Building Your Website
9 Mailing List of Fans
10 To Blog or Not to Blog
11 Social Media and Social Networking
12 DIY Online Book Publicity
Phase 3: Staying the Course
13 Promote Without Being Promotional
14 Monitor and Adjust
Some Parting Advice
Acknowledgments
Index
About the AuthorAuthors
“Fauzia delivered more than I imagined was possible, plus she’s fun to work with.”
— Alan Alda, award-winning actor and author of two New York Times bestsellers

“I’ve known Fauzia for over twenty years, and I can honestly say that no one knows more about the ins andlã'