The Partnership Economy: How Modern Businesses Find New Customers, Grow Revenue, and Deliver Exceptional Experiences [Hardcover]

Unlock the enormous potential of strategic partnerships

You think you know partnerships, dont you? But the nature  and growth potential  of partnerships for business has transformed in recent years. In The Partnership Economy, partnership automation expert and impact.com CEO David A. Yovanno delivers an insightful, actionable guide to navigating this newly defined era and growing your companys revenue far beyond expectations.

Using real-life examples from well-known brands such as Fabletics, Target, Ticketmaster, Walmart, and more, the book offers practical frameworks on how to unlock the value of modern partnerships. Along with showing how partnerships build brand awareness, customer loyalty, and competitive advantage, Yovanno reveals the tremendous possibilities for growth when partnership agreements work in concert across all partnership types, such as influencers, commerce content publishers, business-to-business integrations, and affiliate rewards.

In this book, youll learn:

• Why and how the most innovative companies, both large and small, and across industries, invest in their partnership programs and consequently drive up to a third or more revenue for their organization
• How a variety of partnership types, including influencers, commerce content, traditional affiliate programs, and more, operate and how each can make a difference in your business
• Why you dont have to wait  you can begin your partnerships strategy today, either in-house or through agency partners, with a point-by-point startup plan and roadmap for growth
• What partnership maturity means and how to diversify and grow your partnerships program to fully unleash your organizations growth potential

Perfect for founders, executives, managers, and anyone responsible folÃ,