Passion is My Main Ingredient [Paperback]

In this blistering memoir of his life in the baking business, Dean Brettschneider describes his journey from a small town bakers apprentice to Global Baker and the internationally successful entrepreneur he is today. Make no mistake  this is not a book about baking. As we follow the interwoven arcs of Deans career and personal life, his experience teaches us practical lessons on how to harness our passion to strategically improve ourselves and advance our careers. His revelations on entrepreneurship  most notably how he founded Baker & Cook and transformed it from a neighbourhood bakery into a multi-national money-spinner in a matter of years  give us a first row view of what goes into building a business from the ground up, including all of the pain and sacrifice that comes with it. Told in a refreshingly frank manner, Deans story is sometimes shockingly direct, often hilarious, and always enlightening, leaving us with valuable astute insights into how to navigate the trials and tribulations of life in business. Dean Brettschneider is the founder of several baking enterprises, including the global artisan bakery and food store chain Baker & Cook. In this memoir of his journey in the business of baking, Dean shares how he developed as an apprentice baker into an entrepreneur with an international baking empire. Deans experience provides readers with valuable insights into how to navigate the challenges in ones career, business and life.Dean Brettschneider is one-part professional baker and one-part entrepreneur. Arguably one of the worlds best bakers with an international following, Dean is truly a global baker. He resides in Denmark, Singapore and New Zealand, where he heads up his global baking empire. He travels regularly to all corners of the world as a consultant to the global F&B and baking industry. He is the founder and co-owner of the global artisan bakery and food store chain Baker & Cook, Plank Sourdough Pizza and Brettschneiders Baking & Cls§