Paying for Broadcasting: The Handbook [Paperback]

With British broadcasting standing on the threshold of immense change, this handbook leads a wide-ranging discussion of funding options open to broadcasters.`A truly informative set of essays on the economics and the finance of broadcasting.' - Sunday TimesWhat does the future hold for broadcasting in Britain? At a time when British broadcasting is undergoing great change, what revenues will be available for funding programming in the 1990s and beyond? Paying for Broadcasting: The Handbook presents a wide-ranging discussion of funding options open to broadcasters. Commissioned by the BBC to inform debate in the run up to the 1996 Charter Renewal, and drawing on examples from Britain and other worldwide broadcasting markets, the authors explore the histories of and project future possibilities for the revenues available from different sources: advertising and sponsorship, subscription, programme sales and co-production and various kinds of public funding.Public Funding, Gavyn Davies and Andrew Graham. Advertising and Sponsorship, Brian Sturgess. Subcription, National Economic Research Associates. Programme Sales and Co-Production, William B. ShewTim Congdon, Gavyn Davies, Andrew Graham, William B. Shew, Brian SturgessUS? 1992 British Broadcasting Corporation