The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire [Hardcover]

'We all love hearing a great story, but surprisingly few of us know how to tell one. Karen Eber is one of those few, and in this book, she shares her secrets. Come for the engrossing content, and stay for the lessons that might just change how you talk, write, and lead.''Storytelling is at the heart of every company, project, and meaningful connection. Great stories unite, inspire, and even challenge thinking. Karen Eber shares the steps for building the perfect story for each audience. The Perfect Story will change the way you think about stories and will become a trusted resource you reach for frequently.''Whether CEO of a company, leader of a team, creator of promotional materials, or simply someone who enjoys hanging out with friends, anyone can benefit from becoming a better storyteller. This delightful book masterfully explains how. Supported by research and packed with engaging stories (of course!), The Perfect Story should be at the top of your reading list this year.'The Perfect Story is the perfect book for both novice and seasoned storytellers who need to improve the impact of their creations. Using the latest science, concrete examples, and checklists, The Perfect Story will immediately improve what we all do to influence others--tell stories.'The Perfect Story is an indispensable resource for professionals in leadership and business seeking to master the art of storytelling. The book's comprehensive approach provides readers with the tools to create inspiring visions and missions for their companies, deliver captivating speeches, and build beloved brands. This is a must-read for anyone seeking to master the art of storytelling and take their leadership and business skills to the next level.''Karen Eber has combined theory and practice to provide us the ultimate toolbox for narrative excellence. If you're trying to communicate with greater intention and effectiveness, this book is for you.'The heart of great stories and communications is purpose and prlÃk