Persuade: Using the Seven Drivers of Motivation to Master Influence and Persuasion [Paperback]

Wouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so desperately want?

Well, with this book you can learn how to get inside the head of the person making the decision and find out exactly what is it that's going to get them to say yes! Persuade explains the seven psychological drivers that motivate us all. By understanding these drivers and the impact they have on our own lives, we can gain valuable insights into how we can motivate ourselves, improve our relationships, negotiate more effectively, get people to like us and ultimately get our own way more often. Persuade:

• Is written in Philip's trademark humorous, yet well-researched style
• Draws from scientific and psychological sources
• Is delivered in short, accessible, bite-sized chapters

Introduction: Our seven psychological drivers vii

1 Curiosity and the importance of having something to look forward to 1

2 Why keeping an open mind will help you to understand others 11

3 Using the Bubble Reputation to improve how others see you 23

4 How fleeting attraction and perceived similarity can change no to yes 35

5 The single most persuasive expression you can ever use 47

6 How to worm your way into a groups affections and influence them 61

7 The chameleon effect and how to use body language to your advantage 73

8 How your behaviours dictate either successful long-term partnerships  Or relationships heading for disaster 83

9 Why persistence pays when asking for a favour 97

10 The power of belief and the illusory correlation 109