The Phoenix Encounter Method: Implementation Guide [Paperback]

The hands-on playbook for transforming your business with todays most radically effective leadership thinking 

In The Phoenix Encounter Method, a dream team of INSEAD professors together with the legendary Ram Charan and provided a radical new game plan for transforming any organization. Its about figuratively burning your business to the ground, turning the upheaval to your advantage, and rising from the ashes stronger than ever. Their method isnt conventional, and it can be dauntingbut it works. 

Now, the authors provide the play-by-play manual you need to implement their strategic thinking approach for maximum impact. Written in full alignment with the original book, The Phoenix Encounter Method Implementation Guide walks you through the three phases to create a future-ready organization:

Phoenix Seeking: confront old mindsets, identify new threats and opportunities, prepare for the Encounter battlefield to come. 
Phoenix Burning: enter the battlefield of Extreme Attack and Horizon Defense, where you apply Encounter tools of Proactive Scanning and the rituals for Completely Opposite Viewpoints Debates, including Radical Ideation and the Separation Imperative to generate a wider set of options.
Phoenix Rising: turn battlefield insights into a Future-Facing Blueprint, as well as analysis, planning, and execution work. 

Whether youre a corporate leader, academic, consultant, or executive trainer, The Phoenix Encounter Method Implementation Guide provides everything you need to embrace the firestorm of change raging through todays business world, to drive revenue, profits, and long-term sustainability.    

Ian C. Woodward is Director of INSEADs Advanced Management Program and lectures on a wide range of topics including strategic thinking and leadership communication. 

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