Pitching Ideas: Make People Fall in Love with your Ideas [Hardcover]

You have another fantastic idea! But can you get the support needed to make it real?

Pitching ideas is one of the most underrated practices in organisations. From convincing a colleague to do something differently, to persuading a customer to back a new concept; influencing others is a crucial creative skill.

In this book youll learn how to get buy-in from others, and discover more about how to:
Define the goal you want to reach.
Grab the core of the idea you have.
Understand who you need to convince to reach your goal.
Prepare yourself for the pitch.
Deliver the pitch.


Whether you find pitching a struggle or you just want to brush up on your technique, this book is for you!Jeroen van Geel has many years of experience in the field as an innovator, designer and strategist. He is an international speaker and writer on the field of UX, design and has a great interest in the world of brand personality. He has helped push forward many design projects, ranging from the award-winning smart projector Beam to the innovative automated border control systems at Schiphol Airport. His goal is to return a bit of wonder into the world, even if it is just for himself.Pitching Ideas helps you convince your audience. You can have the best ideas in the world, but they will never become reality if you don't know how to pitch them. Pitching Ideas will take you on a journey through peoples minds and helps you find the core of what you want to tell.International client of Oak&Morrow (the strategic design studio of which Jeroen van Geel is the creative director)- MazdaHe is co-founder of Beam Labs, which won the Red Dot Design Award in 2016 Pitching Ideas is the most comprehensive book I have seen on the topic. Packed with tons of useful advice. Get it.
- Tomer Sharon - VP, Head of UX at WeWork and author of 'Validating Product Ideas'

This friendly, conversational book is packed with insight and advice about ol3+