Planning an Applied Research Project in Hospitality, Tourism, and Sports [Paperback]

Planning an Applied Research Project in Hospitality, Tourism and Sports provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project. Instead of being a statistically oriented book,?this text?provides a conceptual and process-oriented approach to planning and conducting research. Written for both students and professionals, it is?easy to read, short, and to the point, i.e., practical.

Preface x

Chapter 1 Reading and Analyzing Research 1

Introduction 1

Industry Articles and Reports 1

White Papers 2

Definition of a Scholarly Journal Article 4

Sport Management Memos 8

Locations of Scholarly Articles 8

Quantitative versus Qualitative Research 10

Structure of Scholarly Articles 12

Structure of Quantitative Articles 14

Structure of Qualitative or Theoretical Articles 14

Structure of Research Reports or Studies 15

Evaluating Scholarly Articles 16

Summary 21

Key Terms 21

Works Cited in This Chapter 21

Chapter 2 Developing an Interest or Topic 23

Introduction 23

Ways to Find Topics: Your Manager or Your Professor 23

Ways to Find Topics: Review of Past Reading 24

Ways to Find Topics: New Reading 24

Ways to Find Topics: Interviewing 25

Ways to Find Topics: Brainstorming 26

Ways to Find Topics: Conversing 26

Ways to Find Topics: Faculty Suggestions 26

Clarifying and Selecting Areas of Interest 27

Cognitive Mapping 28