A practical guide to the new economy that is transforming the way we live, work, and play. Thorough and often provocative. An authoritative guide to the role of online platforms: what they are, how they work, and what they mean for business and economics. Platforms have transformed the economy over the last two decades, but the biggest effects are yet to come. In a very cohesive and comprehensive way, the authors provide deep conceptual insights and rich practical advice on platforms, the most important business organizations of our time. In the digital economy, platforms are transforming industries at high speed.US