The Pocketbook of Audience Research [Hardcover]

The Pocketbook of Audience Research is a page turner which will really help a lot of audience researchers. A fun, empowering, creative, and interesting binge pocketbook!

Sofie Van Bauwel

Part I CROSS-MEDIA EVERYDAY MEANING-MAKING  1. INTRODUCTION. Audience research and the cross-media reality of post-television  2. USEFUL (KEY) THEORETICAL TERMS: Reconceptualizing audience research for deeply mediatized societies  Part II METHODS WITH METHOD: A METHODIC OVERVIEW OF ENGAGING WITH AUDIENCES  3. AUDIENCE RESEARCH: Methods of Data Collection and Data Analysis Need One Another d  4. ETHNOGRAPHY: Or: How to understand the Value of Presence with Mariam Yassein  5. AUDIENCE-LED ANALYSIS: Or: on how to be invited in  6. VISUAL ANALYSIS. Or: How images and words mean together  7. THEORIZATION: Or: How to get from data to theory  Part III CASE STUDIES: METHODS IN ACTION  8. DISCOURSE ANALYSIS IN PRACTICE: Private Attraction, Public (Dis)Approval? Negotiating what to make of Netflixs You  9. DATA ANALYSIS IN PRACTICE. Data-Scraping Meets the Regency Era: Bridgerton Commentary on YouTube with Clair Richards  10. COLLABORATIVE AUTOETHNOGRAPHY IN PRACTICE. You knock on my door: An Insider-Outsider View of Turkish Soap Operas and Fan Labour  11. MEDIA DISCOURSE ANALYSIS IN PRACTICE. Arent We Friends Anymore? Watching and Rewatching the Sitcom  12.  ETHNOGRAPHY VERSUS FOCUS GROUP RESEARCH IN PRACTICE. Sports Talk: Watching, Feeling and Connecting  13. VISUAL ANALYSIS IN PRACTICE. Working through, laughing on: Pandemic politics, Cultural Citizenship and Action Heroes  14. THE LONG INTERVIEW IN PRACTICE: Looking back: Remembl£V