The Political Economy of Sport [Hardcover]

Sport studies has become one of the largest and fastest growing international industries. This collection of essays from a range of international contributors analyzes all aspects of the political economy of this industry, including media sports production, urban growth politics and capital accumulation and the economic effects of Olympism.Preface and Acknowledgements Notes on Contributors Sport and International Political Economy: An Introduction; K.S.Schimmel PART I: TRANSNATIONAL ALLIANCES: MANUFACTURING, MERCHANDISING AND BRAND-NAME MARKETING IN THE SPORT INDUSTRY Playing an Aerial Game: the New Political Economy of Soccer; R.Giulianotti Recapturing Olympic Mystique: The Corporate Invasion of the Classroom; T.Magdalinski , K.S.Schimmel & T.J.L.Chandler PART II: ACTIVE MOMENTS: CAPITALIST PRODUCTION, CULTURAL CHANGE AND PATTERNS OF RESISTANCE Global Struggles, Local Impacts: Rugby League, Ruper Murdoch's 'Global Vision' and Cultural Identities; M.Falcous The Media Sport Cultural Complex: Football and Fan Resistance in Australia; M.G.Phillips , B.Hutchins & B.Stewart Paradoxes of Material Culture: The Political Economy of Surfing; D.Booth PART III: PLACE COMPETITION; SPORT MEGA-EVENTS AND URBAN DEVELOPMENT Selling Places: Hallmark Events and the Reimaging of Sydney and Toronto; C.M.Hall Public Policy, Sports Investments and Regional Development Initiatives in Modern Japan; W.Manzenreiter & J.Horne The 'Green' Games Sydney 2000 Played; G.Waitt Conclusion: The Political Economy of Sport in the Twenty-First Century; J.Nauright IndexDOUGLAS BOOTH Professor of Sport and Leisure Studies, University of Waikato, Hamilton, New ZealandTIMOTHY CHANDLER Professor of Sport Studies in the School of Exercise, Leisure and Sport and Associate Dean for Graduate Studies in the College of Fine and Professional Arts, Kent State University, Ohio, USAMARK FALCOUS Lecturer in Sport and Leisure Studies, School of Physical Education at the University of Otago, Dunedin, New Zeall„