Power Up Your Profits 31 Days to Better Selling [Hardcover]

Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction
This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules.
Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs.Preface.

Acknowledgments.

Part One: Better Selling Starts with You.

Day 1: A Nontraditional Attitude.

Day 2: Selling Is a Learned Skill.

Day 3: Start a Consistent Marketing Program.

Day 4: Mind Share _ Market Share.

Day 5: Selling Takes Time.

Part Two: Target Better Clients.

Day 6: Leads, Leads, Leads.

Day 7: Focus on “10s”.

Day 8: Marketing with Permission.

Day 9: Referrals Are Nuclear Power.

Day 10: Get Your Net Working.

Day 11: Managing Your Network.

Day 12: Co-opetition: Partnering for Better Business.

Part Three: Better Selling Helps Your Clients.

Day 13: Opportunity in the New RulelC$