Practical Management for the Digital Age: An Introduction for Engineers, Scientists, and Other Disciplines [Paperback]

The book places a clear emphasis of the impact of information technology on the business world, drawing on recent literature and examples. Similarly, it highlights how environmental aspects are interwoven with management decision making, addressing the second theme of great urgency in management.

Practical Management for the Digital Age is an innovative introductory management textbook that shows the sweeping impact of information technology on the business world. At the same time, it addresses the pressing issue of how environmental aspects are interwoven with management decisions. This book forms an academically rigorous, accurate, and accessible first exposure to a topic that often challenges novices with competing definitions, inconsistent use of terminology, methodological variety, and conceptual fuzziness. It has been written for readers with little or no prior knowledge of management and is compact enough to be read cover-to-cover over the course of a semester.

Features of this book:

• Provides a broad, self-contained treatment of management for those without prior knowledge of management or commerce, emphasizing core ideas that every manager should know.
• Establishes the context of modern management by characterizing the nature of the private enterprise, the economic theory of the firm, the economics of digitalization and automation, processes of innovation, and life cycle thinking.
• Introduces readers to various activities of managing, including business modeling, new business formation, operations management, managing people, marketing, and the management of quality and risk.
• Provides practical introductions to broadly applied management techniques, including financial planning, financial analysis, evaluating flows of money, and planninló4