The Presidency and Social Media: Discourse, Disruption, and Digital Democracy in the 2016 Presidential Election [Hardcover]

The media have long played an important role in the modern political process and the 2016 presidential campaign was no different. From Trumps tweets and cable-show-call-ins to Sanders social media machine to Clintons Trump Yourself app and podcast, journalism, social and digital media, and entertainment media were front-and-center in 2016. Clearly, political media played a dominant and disruptive role in our democratic process. This book helps to explain the role of these media and communication outlets in the 2016 presidential election.

This thorough study of how political communication evolved in 2016 examines the disruptive role communication technology played in the 2016 presidential primary campaign and general election and how voters sought and received political information. The Presidency and Social Media includes top scholars from leading research institutions using various research methodologies to generate new understandingsboth theoretical and practicalfor students, researchers, journalists, and practitioners.

Foreword [Thomas E. Patterson]  Preface  Part 1: Media Use: Political Engagement & Digital Democracy  1. Discourse, Disruption, and Digital Democracy: Political Communication in the 2016 Presidential Campaign [Dan Schill and John Allen Hendricks]  2. Social Media, News Platforms, and Partisan Exposure: Voters Media Preferences During the 2016 Presidential Campaign Season [Michael A. Beam, Paul M. Haridakis, Myiah J. Hutchens, and Jay D. Hmielowski]  3. Trump Supporters vs. Republican Voters: How Frustration with the Media Separated the GOP in 2016 [Sharon E. Jarvis and Jay T. Jennings]  4. Online Communication Regarding Ohios 2016 Presidential Primary [Jeffrey H. Kuznekoff, Leland G. Spencer, and RobelóT