Pro Excel Financial Modeling: Building Models for Technology Startups [Paperback]

Learn the business thinking behind financial modeling and execute what you know effectively using Microsoft Excel. Many believe that sales and profitability projections shown in financial models are the keys to success in attracting investors. The truth is that investors will come up with their own projections. The investor wants to understand the assumptions, structure, and relationships within the modeling of a startup. If the investor is satiated, the entrepreneur has successfully demonstrated a complete understanding of the business side of the enterprise. Pro Excel Financial Modeling provides the keys necessary to learn this thinking and to build the models that will illustrate it.

• Stepbystep approach to developing financial models in Excel
• Extensive case studies and Excel templates provided

Business Thinking and Financial Modeling for Technology Startups.- Company Business Model.- The Green Devil Control Systems Business Case.- The Staffing Model.- Sales and Revenue Model.- Cost of Goods Sold and Inventory Model.- Cost of Sales and Marketing Model.- Cost of Product Development Model.- Operating and Capital Expenditures Models.- Statements of Profit and Loss and Cash Flow.- Modeling Valuation and Investment with the FIN Model.- Financial Reporting and Analysis Using the FIN Model.Tom Y. Sawyer has a proven track record as a principal architect, leader, and strategist for successful business and technology ventures. He currently provides management and technology consulting services to technology-focused enterprises, specializing in early stage organization, product development, go to market strategies, and financial modeling. A serial entrepreneur, Tom founded and sold an Internet data storage dot-com, served as president of a regional Colorado Internet service provider where he directed the strategic sale of the company, and served as the first president ol­