This book contains the refereed proceedings of the 2nd Advances in Business Research International Conference (ABRIC2016). Chapters in the book address the theme of Advancing Knowledge, Connecting the World, reflecting on the emerging issues in various business management fields and the interconnections of multiple disciplines for creating knowledge advancement. Papers were carefully reviewed and selected and grouped into four main themes: economic and finance, marketing and communications, management, and information technology in business. ?The book serves as a helpful resource for students and researchers of business management, especially in understanding issues and cases of business in emerging economies and markets.
Internal marketing and employees performance: relating marketing strategies in human resource efforts.- Individual entrepreneurial orientation and talent retention of engineers: a pilot survey.- ???Entrepreneurial orientation of technology-based smes in malaysia.- ?Financial literacy of entrepreneurs in the small and medium enterprises.- Customers intention to purchase halal cosmetics and personal care products: the moderating role of religiosity.- Factors that contribute towards opportunity creation and identification orientation.- The influence of intellectual capital and corporate entrepreneurship towards small and medium enterprises (smes) sustainable copetitive advantage:? building a conceptual framework.- The 11th malaysia health plan: demand for investigation on health consumers intention towards national web-based health information service.- The effects of e-service quality on users satisfaction: a case of e-filing at lhdn.- exchange
rate exposure: doesinternational involvement matter?.- ?Shock and volatility transmission between oil prices and stock returns: case of oil-importing and oil-exporting countries.- Effect of cash holding towards flS“
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