Product and Services Management [Paperback]

Product and Services Management provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product's or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.Product and Services Management provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product's or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.This is a well written and structured book. However, it is more suitable for innovation and management students, rather than marketing students. This book can be improved by linking theory to practice using specific case studies in each chapter.Book contains relevant material for course.Excellent source of information for product and services development.Product as an Economic Variable
Types of Product Decisions
Product Life Cycle and Marketing Strategy
Evaluation of Product/Service Portfolio
New Product/Service Development and Portfolio Models
Pre-Development Activities of New Products and Services
Development, Testing and Launching New Products and Services
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