Provocateur: Images of Women and Minorities in Advertising [Hardcover]

In the fourth edition of Provocateur, sociologist Anthony J. Cortese offers an up-to-date, critical analysis of modern advertising. Though we often hear that we live in a period of unprecedented gender and racial equality, both racism and sexism persist in a most telling areathe ads with which we are inundated every day in newspapers and magazines and online. Cortese examines the ideologies surrounding gender and race by delving into the presentation of women, ethnic minorities, children, and anyone who is qualified as other in society.

Featuring a fresh selection of nearly 400 advertisements, this edition includes new scholarship from gender, racial, and cultural studies, new chapters on gay and lesbian marketing and aggression and violence in the media, an expanded chapter on race in advertising, and more. This edition is ideal for sociology, communication, and gender and ethnic studies courses as well as for use as go-to reference.

A fascinating examination of an underexplored aspect of advertising and its impact on all of our lives. Jean Kilbourne

Corteses analysis should motivate readers to pay more careful attention to the multitude of images that daily bombard us through advertising. Cortese teaches readers how to deconstruct and critically respond to the sexism, racism, and heterosexism embedded in many advertisements, making Provocateur as much a call to action as it is a textbook. Claire M. Renzetti, professor and chair of sociology and Judi Conway Patton Endowed Chair at the Center for Research on Violence against Women, University of Kentucky

Cortese continues to offer timely and important insights into how women, members of ethnic and racial minorities, and members of LGBT communities are framed and imaged in advertising. Jim Snow, Loyola University Maryland

Praise for Previous Editions

This volume is an excellent histol%