Public Relations Online: Lasting Concepts for Changing Media [Paperback]

Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations. College-level students of public relations will find it an important guide to the online media environment, and college-level courses in both public relations and media studies will find it suitable for assignment and classroom discussion. Our course combines PR, Advertising and Marketing techniques, so this will not become a core text. However, it does offer some refreshing critical perspectives on digital PR activity and considers issues such as the embodiment of PR professionals, which is useful to students.Students want textbooks that demonstrate the latest trends in new media technology and this book provided up to date information to help them improve their online communication skills.The contents of this book are relevant to my course syllabusThis book deals with the elemental and basic concepts of PR and new media. Good for those who are unfamiliar with the subject.It is a valuable book for my students, 1st year.Preface and Overview
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