The Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good [Paperback]

Discover the Purpose Advantage!

Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits--they want them to do some social good, too. These purpose-driven companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won't make your company stand out. Using scores of real-world examples and practical exercises, John Izzo and Jeff Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it.“A valuable addition to a growing body of academic research—and business experience—showing that purpose-led companies really do perform better and last longer and are in tune with the hopes and aspirations of the people they serve. This book shows why purpose needs to start at the top and then shows how to embed it everywhere in the organization.”
—Paul Polman, CEO, Unilever
 
“Dr. John Izzo is one of the world’s leading business authors, and his latest work, The Purpose Revolution, shares invaluable lessons on how to build your organization’s culture around a common purpose. I am grateful to John for producing this seminal book that will help organizations of all kinds strengthen their culture by discovering and honoring their unique social purpose.”
—Darren Entwistle, President and CEO, TELUS
 
“Purpose can be incredibly powerful to transform and unleash your organization. If you want to know why purlÓ=