Queer and Trans Fashion Brands: Resistance and Revolution in the 21st Century [Paperback]

Discover the stories of 25 North American fashion entrepreneurs who have created queer- and trans-focused fashion brands in the 21st century.

Illuminating their journeys of self-expression, identity formation, and resistance within the fashion industry,Queer and Trans Fashion Brandshighlights the resilience, creativity, and cultural contributions of the interviewees, showing how they serve as agents of change, actively challenging heteronormative norms. Kelly L. Reddy-Best draws upon an intersectional feminist framework, to offer a nuanced examination of the production, distribution, regulation, and consumption of the products and media associated with these brands and their collective impact on the fashion industry.

Featured brands:
All is Fair in Love and Wear; Audio Helkuik; Beefcake Swimwear; Bluestocking Boutique; Dapper Boi; FLAVNT Streetwear; FtM Essentials; gc2b; Greyscale Goods; Kipper Clothiers; Kirrin Finch; Let's Be Brief; NiK Kacy Footwear; Outplay Swimwear; Play Out Apparel; Queer Supply; Rebirth Garments; Show and Tell Concept Shop; Strapping Sacramento; Stuzo; TH?Y Custom Clothier; TomboyX; TransGuy Supply; WE ARE MORTALS

A deep dive into the queer and trans fashion brands that have emerged in the 21st century, based on detailed interviews with 25 industry professionals.Kelly L. Reddy-Bestis a Professor in Fashion Design and Merchandising and Chair of Family and Consumer Sciences at Illinois State University, USA. In her research she examines the interrelationships of dress, identity, consumption, regulation, and the fashion system through a social justice lens.The way that information about specific brands has been interwoven with concrete concepts relevant to queer fashion is masterful. It is so interesting! And importantly, while the topic itself makes this manuscript inclusive, and of particular interest to queer readers, the book is quite welcoming to ALL; this book invites readers to celebratelÓD