Race, Gender, and Image Repair Theory: How Digital Media Change the Landscape [Paperback]

Race, Gender and Image Restoration Theory: How Digital Media Change the Landscapeexplores themes that are relevant to the socio-political landscape of twenty-first-century America, including race and gender representation, social media and traditional media framing, and image restoration management. This book provides a comprehensive discussion of Critical Race Theory (CRT) and Image Restoration Theory (IRT) to establish a baseline for a conversation on celebrity image restoration tactics used on social media platforms such as Twitter and Facebook as well as traditional media platforms. Case studies offer a broad overview of politics, sports and entertainment image management and restoration. Recommended for scholars interested in public relations, crisis management, Image Repair Theory (IRT), and representations of race and gender in mass media.

Hazel James Cole is concentration head and assistant professor of public relations at the University of West Georgia.
Mia Moody-Ramirez is graduate program director and associate professor of journalism, public relations, and new media at Baylor University.

Race, Gender, and Image Repair Theory would be appealing to students today who are studying crisis communication and focusing on Image Repair Theory because the case studies included are strongly relevant to them. Also, scholars in public relations and crisis communication would greatly benefit from these incisive and updated interpretations of Benoits seminal ideas first expressed more than 20 years ago. . . the focus on gender and race gives this book a powerful place in todays discussions of social issues and why organizations and public figures seem to be held to higher levels of account-ability. The theme of the changing world of Image Repair Theory also resonates because social media presents unique challenges. Communication Booknotes Quarterly

This is a timely book for understanding contemporary communication with several lÃ0