Reading Media Theory Thinkers, Approaches and Contexts [Paperback]

Brett Millsis Head of the School of Film and Television Studies, University of East Anglia. He is the author ofTelevision Sitcom(BFI, 2005) andThe Sitcom(Edinburgh, 2009). He is the principal investigator on the 3-year AHRC-funded research project, 'Make Me Laugh: Creativity in the British Television Comedy Industry'.

David Barlowwas Lecturer in Media, Culture and Communication in the Cardiff School of Creative and Cultural Industries at the University of Glamorgan and Director of the Centre for the Study of Media and Culture in Small Nations. He is a joint author (with Philip Mitchell and Tom O?Malley) ofThe Media in Wales: Voices of a Small Nation(UWP, 2005) and co-editor (with Vian Bakir) ofCommunication in the Age of Suspicion: Trust and the Media(Palgrave Macmillan, 2007).

“A well organised reader which covers the key theories and theorists ... a required text for any student of the media and mass communication.  It is a comprehensive overview of media theory, drawing together readings which represent milestones in the field with lucid explanation of their relevance and critical assessment of their impact.”

Kevin Williams, Professor of Media and Communication Studies, Swansea University

"Clearly organised around key thinkers in the field,Reading Media Theoryoffers students an ideal combination of landmark original writings, clear and concise explanations and thoughtful reflection.’

Andy Willis, Reader, School of Media, Music and Performance, University of Salford

What does the Frankfurt School have to say about the creative industries? Does the spread of Google prove we now live in an information society? How is Madonna an example of postmodernism? How new is new media? Does the power of Facebook mean we're all media makers now?

This groundbreaking volume – part reader, palst