Ready, Fire, Aim Zero to 100 Million in No Time Flat [Paperback]

Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.

Foreword xi

Acknowledgments xiii

About the Author xv

PART ONE Being All That You Can Be 1

INTRODUCTION The Very Best Job in the World 3

CHAPTER 1 Getting to the Next Level 13

CHAPTER 2 Why Employee Size Matters: A Different Way of Measuring the Four Stages 23

CHAPTER 3 Becoming a Five-Star Business Genius 31

PART TWO Stage One: Infancy 41

CHAPTER 4 The Supremacy of Selling 43

CHAPTER 5 Your Optimum Selling Strategy and the Four Fundamental Secrets of Selling Your First Product 67

CHAPTER 6 Mastering the Copy Side of Selling 91

CHAPTER 7 Secondary—Yet Important—Priorities for Stage One Businesses 109

CHAPTER 8 A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage One Entrepreneur 121

PART THREE Stage Two: Childhood 129

CHAPTER 9 From $1 Million to $10 Million and Beyond: How to Break through the One-Product-Company Syndrome 131

CHAPTER 10 Innovation—the Key to Second-Stage Growth 147

CHAPTER 11 Speed: Putting Ready, Fire, Aim into Your Business 167