Reel Pleasures: Cinema Audiences and Entrepreneurs in Twentieth-Century Urban Tanzania [Paperback]

Reel Pleasures brings the world of African moviehouses and the publics they engendered to life, revealing how local fans creatively reworked global mediafrom Indian melodrama to Italian westerns, kung fu, and blaxploitation filmsto speak to local dreams and desires. In it, Laura Fair zeroes in on Tanzanians extraordinarily dynamic media cultures to demonstrate how the public and private worlds of film reception brought communities together and contributed to the construction of genders, generations, and urban citizenship over time. Radically reframing the literatures on media exhibition, distribution, and reception, Reel Pleasures demonstrates how local entrepreneurs and fans worked together to forge the most successful cinema industry in colonial sub-Saharan Africa. The result is a major contribution to the literature on transnational commodity cultures.

Reel Pleasures brings the world of African moviehouses and the publics they engendered to life, revealing how local fans creatively reworked global mediafrom Indian melodrama to Italian westerns, kung fu, and blaxploitation filmsto speak to local dreams and desires.

“Fair’s superb social history of cinema in Tanzania is rich with keen insights into urban life in East Africa throughout the twentieth century.…[Her] impressive versatility means she is equally at ease discussing midcentury international film distribution networks as she is explaining the local appeal of obscure Indian movies.”—Foreign Affairs

“Reel Pleasuresserves as a powerful reminder that African pastimes are not only sources of pleasure and profit, but they also enrich and expand cultural imaginations and transnational affinities … Fair’s book enriches and expands

“Fair masterfully integrates the diverse and complicated elements that define a comprehensive examination of film: economic and business history, political history, and thló1