Contents
List of Figures
List of Tables
Acknowledgement
1. Text-on-Screen
1.1 Introduction
1.1.1 Examples of Text-on-Screen
1.1.2 Emergence and Historical Development
1.1.3 Typologies of Text-on-Screen
1.1.4 Terminology
1.2 Prevalence of Text-on-Screen
1.2.1 Methodology
1.2.2 Findings: Prevalence of Text-on-Screen
1.3 Towards a Pragmatics of Text-on-Screen
2. Cognitive-Pragmatic Approaches in Translation Studies
2.1 Introduction
2.2 Relevance Theory
2.3 Relevance Theory and Translation
2.4 Relevance Theory in Translation Studies
2.5 Relevance Theory and its Application to AVT Research
2.6 Relevance and Text-on-Screen: Key Notions