Notes: Brand New Item. Not shipped to AK, HI, APO, FPO, AE.
Qualitative and quantitative research methods are explored thoroughly in this resource for instructors and students of sociology.The idea that science is a blueprint for research, and imagination gives research its life and purpose inspired this comprehensive explanation of research methodology. This book covers a wide variety of data-collection techniques, but presents them as reinforcing, rather than competing with, one another, thus striking a balance between qualitative and quantitative methods.The idea that science is a blueprint for research, and imagination gives research its life and purpose inspired this comprehensive explanation of research methodology. This book covers a wide variety of data-collection techniques, but presents them as reinforcing, rather than competing with, one another, thus striking a balance between qualitative and quantitative methods.The idea that science is a blueprint for research, and imagination gives research its life and purpose inspired this comprehensive explanation of research methodology. The authors decades of experience have revealed that research is a craft requiring judgment and creativity, not simply memorization and application of the rules of science. This book covers a wide variety of data-collection techniques, but presents them as reinforcing, rather than competing with one another, thus striking a balance between qualitative and quantitative methods and proving an essential resource for instructors and students of sociology.1. Research process; 2. Theory and method; 3. Research design; 4. Measurement; 5. Ethical and political issues; 6. Sampling; 7. Survey research; 8. Intensive interviewing; 9. Observational field research; 10. Feminist methods; 11. Historical analysis; 12. Experimental research; 13. Content analysis; 14. Aggregate data analysis; 15. Comparative research method; 16. Evaluation research; 17. Indexes and scales; 18. Basic statistical analysis; 19. Multivariate analysis and statistical significancl3{