The Rise of the New East: Business Strategies for Success in a World of Increasing Complexity [Paperback]

Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.1. The Rise of the East's Middle Class 2. The End of Made in China 3. Tapping into the Muslim Market 4. Bollywood Stars and Indonesian Punk Rock 5. China Goes Global, Again 6. Small Trucks and Big Planes 7. The East's Uncertain Urban Future 8. A Water and Energy Nexus 9. Conclusion

'Simpfendorfer gives his topic a thorough treatment. His insights give an impressive oversight into key trends shaping the region a combination of anecdotes, personal travel tales, and a lot of statistics in a book that is easy to read' -Financial Times beyondbrics

A canny snapshot of a sprawling, kaleidoscopic and ever growing marketplace...Simpfendorfer writes with vibrancy and enthusiasm -Kirkus

The Rise of the New East presents insightful and thought-provoking views of the business opportunities and challenges in the vast markets of Asia. The book provides compelling evidence, using fascinating and fun real-world stories from the author's wide experience in Asia. Key reading for anyone who wants to understand the changing dynamics in the markets of the East.

- Frank Newman, former Deputy Secretary of the U.S. Treasury Department, former CEO of Bankers Trust, and former CEO of Shenzhen Development Bank, China

Ben is a thorough and totally involved observer of matters Eastern with an ability to articulate his thoughts clearly both orally and, as in this case, in a totally unstuffy, readable and informative book. A tireless traveler with an enquiring economist's mind, he shines because of his ability to cross cultural and language barriers with an ease I have yet to findlÓD